Content
A strong investor presentation will address each of the following categories:
- The Product / Solution
- Revenue Model
- The Problem / Existing Gap
- The Market
- Customer Acquisition and/or Growth Strategy
- The Team
- Pro Forma Financials
- The Competitive Landscape
- Investment Ask & Use of Funds
Tips for Design & Visuals
- Less is more. Consolidate text so that each slide has fewer words. The text on any slide should reinforce your oral pitch—not mirror it word-for-word.
- Use actual screen shots, and images (or mockups) of your product. Most people absorb information visually. The light bulb can turn on much faster if investors can view a user interface—or at the very least, a mockup of your vision.
- Each slide should explicitly list the key point or subject. Don’t leave room for ambiguity.
- Align your template with your style guide or brand. Even if you don’t have a logo or colors, the visuals should project values that you want associated with your product or solution.
- Avoid fonts that are difficult to read or too informal. It is good to stand out, but not at the cost of looking unprofessional.
*Source: http://www.forbes.com/sites/dileeprao/2013/07/22/why-99-95-of-entrepreneurs-should-stop-wasting-time-seeking-venture-capital/