Regarding digital marketing, Adobe products’ benefits cannot be overstated. The track record of the company, as well as the wide use of its applications, demonstrates that they are flexible enough to manage any marketing project with precision and elegance.
Furthermore, Adobe products will be discussed below to share what can be used for the digital marketing team to have a better project outcome.
Adobe Products That Digital Marketing Team May Use
1. Adobe InDesign
Adobe InDesign is a publishing and typesetting software first made available by Adobe Inc. in 1999. Those who specialize in graphic design or production art are the ones who are most qualified to create periodic publications and other forms of print media.
In addition, over the most recent few years, it has developed the capacity to make digital publications, which range from beautifully designed eBooks to digital magazines.
Therefore, the most successful digital marketing frequently uses its features to creatively format advertisement copy in online magazines and share various forms of social media.
2. Adobe Photoshop
The industry-leading graphics editor application, Adobe Photoshop, was first developed in 1988 and is used to generate, modify, and save images in various formats. This Adobe product has the distinction of becoming the industry standard for graphics editing and all digital art forms.
Mainly for their projects and objectives, digital marketers rely heavily on it. They use the images it produces in their advertising campaigns for client websites, online magazines, and other digital media.
3. Adobe Premier Pro
A timeline-based video editing software named Adobe Premiere Pro was developed in 2003. It can import video, audio, and graphics and produce new, altered versions of videos, which is how professional video editing is typically done.
However, when used to create video ads, it turns into a very effective marketing tool. You may share and distribute video marketing for various ad campaigns using online video platforms like Dailymotion and Youtube, as well as social media sites like Facebook and Twitter.
4. Adobe Illustrator
An early version of Adobe Illustrator was created by Adobe Inc. in 1985. It composes and edits vector graphic graphics instead of its sibling product Photoshop.
It stores them in formats including EPS, PDF, WMF, and others. Since Illustrator has a different set of capabilities than Photoshop, it is better suited for jobs including page layout, typography, logos, and specific types of animation or diagrams.
Therefore, it can be used by the digital marketing team for purposes similar to those of Photoshop but to create and disseminate advertising visuals that only Illustrator can produce.
5. Adobe Spark
Adobe Systems created Adobe Spark, a collection of mobile and web media applications. Three different design apps are included in it: Spark Page, Spark Post, and Spark Video.
According to their intended uses, Spark Page is an iPad storytelling software. At the same time, Spark Post and Spark Video are social graphics and video apps for the iPhone and iPad, respectively.
As a result, these applications may engage mobile users in ways that aren’t feasible with conventionally organized websites, making them an essential tool for any digital marketer.
