Video marketing is increasing in popularity annually. 

This year, it is anticipated that 82% of all Internet traffic will be video. 

Video marketing is the future because it provides clients accustomed to social media and shorter attention spans with a more personalized experience.

What Is Video Marketing?

A target audience can be educated or promoted using the content marketing strategy known as video marketing. This type of marketing offers tons of creative freedom, enabling companies to produce unique content to differentiate themselves from their competitors. Video software must be chosen appropriately depending on a company’s demands for a successful video marketing campaign.

What Are The Benefits Of Video Marketing In Your Marketing Plan?

There are many benefits of video marketing if you include that in your marketing plan. It allows companies to express their culture, beliefs, and purpose in 60 seconds or less. If you consider having a marketing plan, video marketing may be accomplished on any budget, but planning takes time.

The use of video in digital marketing is prevalent. It has become a popular strategy in recent years since it enables firms to reach more people and forge closer relationships with their consumers. Additionally, video marketing aids businesses in increasing conversion rates by up to 80%. 

You can use videos to introduce your company and teach lessons on utilizing your products or training purposes. Given the recent sharp decline in video production prices, it is simple to understand why more businesses are beginning to use this strategy in their entire marketing strategy.

The Statistics About Video Marketing

It’s time to start using video marketing if you haven’t already. Look at these video marketing stats to see how effective video marketing is right now:

1. In 2021, online video made up 85 percent of all consumer internet traffic.

2. Video is regarded by 81% of online marketers as having the best ROI.

3. This year, live videos via social media platforms will be used by 74% of businesses.

4. Branded video is considered one of the most successful content marketing strategies for businesses by more than half (57%) of marketers.

5. When given the option to watch just one type of internet media, 80% of CEOs said they would select a video.

6. When watching branded videos on social media, 60% of consumers are more inclined to recommend the business to their friends and family.

7. Around the world, 92% of marketing experts concur that video positively impacts marketing initiatives like raising brand awareness, generating leads, and boosting sales.

These are just some of the many benefits video marketing can give you, making it an important thing to consider in your marketing plan.

Developing a video marketing campaign can be an excellent way to strengthen a company’s brand and raise awareness of its products or services. 

Videos can educate potential customers about a product’s features and benefits and showcase a company’s culture and values. Whatever their purpose, videos are a powerful tool for reaching a company’s target audience.

ConceptDrop is a reliable advertising company in the USA. We’ve worked with several clients to help them reach their goals online and offline.. Send us a message today to know how we can help you!