All businesses, no matter their size, should have a well-maintained blog as a key part of their marketing strategy. We have compiled a list of reasons as to why frequently blogging is beneficial for your company.
1. Improve SEO
When it comes to search engine rankings, the more content added to a site, the more opportunities there are for your domain to appear. Consistently blogging can enhance a company’s ranking over time as a reward of producing fresh content with relevant keywords. In fact, SocialMediaToday states that research has shown that websites with blogs receive 55% more visitors over other sites lacking a blog.
2. Generate New Leads
Forbes’ article states that sites with more pages and content get six times more leads than others. Having more content on a site provides more topics that can relate to the target audience, peak interest, and facilitate a discussion. Further calls to action can be incorporated within each blog, such as scheduling a demo or free downloads leading to a possible increase in traffic and interested leads on the organization’s website.
3. Provide Social Media Content
Blogs give a business an excuse to post on social media platforms. There’s no need to struggle when it comes to strategizing ideas for Facebook or Instagram, blog content provides a number of ways to share information. ThriveHive for instance, suggests showcasing a specific quote or extracting an important fact and adding graphics. This creates more engaging content than simply posting a link to the blog post. Posting and sharing your blog on social media will also drive more traffic toward your site as people click to read your blog.
4. Keeps your Site Updated
Continuously adding weekly content to a company’s site allows the audience to stay updated on the company. Further, having consistent posting lets visitors know the business is an alive and functioning organization. It proves that they take the time to remain informed on current trends and have opinions or interest on certain topics. Maintaining an updated blog keeps content fresh and helps a company stay relevant.
5. Establishes Authority
Frequent blogging also allows an organization to establish its brand. Blogging creates an opportunity to share content related to an organization’s industry. Try comparing and contrasting relevant information and provide your own insights, also allowing your company to establish its voice.
Whether your business is large or small, blogging is one of the best tools to increase growth. If you’re struggling to find the time to create weekly content, outsourcing is a simple solution. At ConceptDrop we are able to assist you with all your copywriting needs by pairing you with a freelancer in less than 30 minutes.
If you’re interested in learning more about our services to get started with blogging, schedule a time to talk to one of our team members here.
