Tips for Creating a Successful Client & Freelancer Relationship
April 25, 2018Whether personal or professional, relationships are a two-way street that will successfully thrive on one key quality: reciprocity. Here at…Utilizing Personas for a Stronger Marketing Strategy
April 17, 2018In honor of national “Get to Know Your Customers Day,” we want to stress the importance of understanding your customers.…How Nike Re-defined the Power of Brand Image
April 10, 2018Is branding really that important? I've chosen one of the most highly brand recognized companies to show just how imperative…Staff Picks: 4 Inspiring TED Talks
April 4, 2018Whether you’re a business owner, manager, c-suite executive, or freelancer, we can all benefit from listening to a TED talk…The Power of Empathy Marketing
March 27, 2018Remember those series of commercials about animal abuse with Sarah McLaughlin? You probably do because it tugs at the heartstrings.…Why Hire a Freelancer?
March 20, 2018While the utilization of freelancers is trending in the corporate world, there are often misconstrued ideas surrounding this line of…Case Study: NTIC & ConceptDrop
March 15, 2018“I like to be hands-on, but not get bogged down with details and this embedded myself into the design process…Color Theory: Marketing, Branding, and the Psychology of Color
March 13, 2018Almost 90% of people’s assessment on products or services is based on colors alone [1]. Due to colors’ strong influence…International Women’s Day 2018
March 7, 2018In case you didn’t know, March 8th is International Women’s Day: a day to celebrate the achievements of women worldwide.…5 Essential Marketing Materials all Businesses Need
February 28, 2018As a marketer, you know how important this role is for your company to function. But what promotional marketing items…