When it comes to developing a brand or growing your presence online, content is still king!
However, most of us are not writers. Creative juices don’t usually come out, especially for business owners and leaders who have a lot on their plates already.
Still, that won’t set aside the fact that content production is crucial for leaders.
Being a thinking leader —commonly referred to as a CEO or business owner — is crucial to your development both personally and professionally. It creates opportunity, fosters trust, and gains loyalty.
So, if you don’t have time to spend on creating content, you must use the most effective strategies to produce outcomes.
Business owners like you might want to consider the three main aspects to succeed with content marketing:
- Consistency
- Engagement
- Diversity
Unfortunately, many business entrepreneurs get stuck in one or all of these aspects.
Lucky you, we’ve compiled a list of content types you can use, so you never run out of the idea.
Focus On The Visuals
80% of the work is done by visuals or photos, therefore be sure to include a single striking image that is relevant to your brand.
For instance, for cake services, you may post a digital image of it being sliced or about to be consumed.
Share Value Bombs
Inform your consumers and share ideas that can be valuable to them. It doesn’t need to be difficult. Keep it intriguing, humorous, and interesting; there is a wealth of knowledge you may impart.
Comic Strips Or Memes
Drawings that cleverly parody events that are supposed to be serious, but wind up being humorous are tremendously powerful.
The impact that comic strips and cartoons as well as memes have on the business-to-business sector is what makes them interesting.
For instance, a cartoon that ridicules protracted meetings that accomplish nothing can be fantastic for a business that distributes office supplies.
Podcast
If you’re still not considering a podcast as part of your marketing, this might convince you:
Marketing strategists claim that podcast users frequently turn into devoted clients and consumers. Production quality and distribution methods are the two determinants of podcast success. Although it’s easier said than done, producing high-quality podcasts as part of your brand development strategy may be quite gratifying.
Answer Questions
Find out the frequently asked questions about your brand, industry, or even personal aspects, such as what’s your purpose as a leader or what keeps you motivated, and answer it.
Not only will this impart value, but this can also give your market a chance to get to know you. In the long run, this can garner respect, trust, and loyalty.
Infographics
As old as arithmetic tables and maps, visual representations of data have always been incredibly powerful. When compared to text articles, data visualization information is three times more likely to be shared, and online firms who frequently create infographics report seeing an increase in Web traffic of about 15% the day after publication.
Conclusion:
Creating content takes time and effort, but it’s crucial for your brand — both company and personal — in the long run.
Using varieties of content and being consistent with it is the key to growing your presence online.
What other types of content do you have in mind?
Feel free to share them in the comment section below!
