So, what makes good typography?

We frequently consider the power of the written word, but we rarely consider the designer’s role in recreating the tone of the word or sentence.

This post will show everything that you need to learn about typography.

Let’s Talk About Typography

Typography is the art of aligning letters and text so the reader can read the copy legibly and visually appealingly. It includes font appearance, style, and structure, all intended to evoke strong preference and convey specific information.

A Brief Overview Of Typography’s History

Typography first appeared in the 11th century, when movable type was invented. Before the digital age, typography was a specialized craft associated with books, magazines, and later public works.

The Gutenberg Bible, which launched a typography revolution in the west, contains the first example of typography.

The development of the internet sparked a creative explosion in typography. Typography became more visually diverse than ever as web designers had access to abundant font and type options.

What Makes Typography So Important?

Typography is more than choosing beautiful fonts: it is an essential component of user interface design. Furthermore, good typography can achieve a strong visual hierarchy and the overall tone of the product.

Here are the three essential things you can gain about typography;

• Typography helps people recognize brands.
• Decision-making is influenced by typography.
• Readers are captivated by typography.

First, you must understand the fundamental elements of typographical design.

1. Fonts And Typefaces

A font is a graphic representation of a text character, whereas a typeface is a design style composed of various characters in various sizes and weights. Serif, sans-serif, and decorative typefaces are the three basic types.

2. Contrast

Contrast, like hierarchy, aids in communicating to your readers which ideas or messages you wish to emphasize. Most designers experiment with different typefaces, colors, styles, and sizes to create impact.

3. Consistency

Sticking to the same font style is essential when conveying information so that your reader can quickly understand what you’re saying and start to spot a pattern.

4. White Space

White space is generally aesthetically pleasing and can even help draw attention to the reader. Margin, padding, or bare spaces devoid of text or graphics are typical examples of white space.

5. Alignment

To ensure equal space, size, and distances between elements, alignment is the process of composing and unifying text, graphics, and images.

6. Color

One of the typography’s most captivating features is color. Here, designers can exercise creativity and take the user interface to the next level. 

7. Hierarchy

Typographic hierarchy distinguishes between critical textual elements that should be noticed and read first and common textual elements.

So, let’s proceed to the question, “What typeface should you use for your website?”

It’s more complicated than it seems to choose a font for your website. Here are some essential things to remember:

• Consider personality
• Consider the tone
• Don’t skimp on functionality
• Consider performance.
• Get motivated
• Allow some time for testing

Conclusion

Typography is often ignored, but it is an integral part of user interface design. Mastering typography will put you on the fast track to becoming a fantastic UI designer.

If you want to level up the elements of your brand’s design, including its typography, then send us a message and let our team of expert designers help.