Learn About The Types Of Graphic Design For Your Business [Part 1]

Adam Krumwiede·February 8, 2023·0 comments

Graphic design is a multi-faceted field encompassing various sub-disciplines that cater to different commercial and marketing needs.

This article will present the different types of graphic design you should be familiar with if you are preparing an extended marketing campaign for your business.

The Different Types Of Graphic Design For Your Business

Below are the different types of graphic design. We also include graphic designs example for you to know what you need to use for your business.

1. Brand Development Graphic Design

Brand identity is communicated to the public through a unified set of visual components called brand development. These assets should be developed to give your business a universally recognizable identity. Brand colors, fonts, and logo variations should be in a brand guide. 

This helps businesses with several designers, workers, or franchises handling branding. The higher-level business executive or the business owner must frequently be involved in brand development. Designers must thoroughly know the business’s strategy to create memorable and iconic brand assets that will connect with a business’s ideal client.

The brand development graphic designs example:

  • Brand Guide
  • Brochures
  • Logos
  • Business Cards
  • Stationery

2. Marketing And Advertising Graphic Design

Advertisement design is popular. Marketing spans several types of design, including package design, publication design, and more. Marketing and advertising graphic design often promote sales goals. Business owners and marketers know that visual consistency across marketing materials is crucial. Style guides assist new designers in retaining this uniformity.

The marketing and advertising graphic designs example:

  • Social Media Ads
  • Billboards
  • Posters
  • Banners
  • Newspaper And Magazine Ads
graphic designer using pen tab

3. User Interface Graphic Design

The software’s visual interface is called user interface (UI) design. Buttons, icons, colors, fonts, scroll bars, fields, pop-ups, and more make up an app or website. A skilled UI designer generates on-brand, appealing, clear, and user-friendly interfaces. A good UI should seem familiar; however, trying something different with UI Design is excellent.

The user interface graphic designs example:

  • Online Portfolios
  • Mobile Games
  • Blogs
  • Learning Platforms
  • E-commerce

4. Packaging Graphic Design

A product can stand out from the competition on the shelves due to its attractive packaging. A good packaging design shares recognizable brand features with your target market. Understanding standard printing techniques like die-cutting is necessary for packaging design.

The packaging graphic designs example:

  • Wrapping Paper
  • Stickers
  • Food And Beverages
  • Apparel

5. Publication Graphic Design

Publication graphic designs for long-form content such as books, magazines, and catalogs are created using the graphic design process. Typically, it entails making much work more visually appealing and easily consumable.

A well-designed magazine uses grids and carefully considered visual hierarchy to direct readers’ attention to the most important content. The design of publications is not for novices in the field of typography. In addition, a publication designer is expected to have a working knowledge of color science and printing standards.

The publication graphic designs example:

  • Brochures And Email Newsletter
  • Magazines And Catalogs
  • Printed Books And E-books
  • Online And Printed Newspapers

And that’s the different types of graphic design; the next part will give you additional types and graphic designs example, so watch out!

Adam Krumwiede

Related posts