Spring Cleaning: Logo Edition
May 15, 2018When companies are slow to update their brands (i.e. in the form of logos, graphics, websites, posters, apps, etc.), it…How Nike Re-defined the Power of Brand Image
April 10, 2018Is branding really that important? I've chosen one of the most highly brand recognized companies to show just how imperative…Color Theory: Marketing, Branding, and the Psychology of Color
March 13, 2018Almost 90% of people’s assessment on products or services is based on colors alone [1]. Due to colors’ strong influence…10 Reasons Why We Love Design
February 6, 20181. Design is interactive. When we receive a new project or interact with a first-time client, we get to learn…Going Brandless, a New Trend
February 6, 2018When you go to the store, are you more likely to purchase a product from a brand you know or…Brand-less Branding, a New Trend
February 1, 2018When you go to the store, are you more likely to purchase a product from a brand you know or…How Crucial is a Company’s Typeface to their Brand?
December 14, 2017A lot of thought and decision making going into branding a business. The various aspects that make a brand identifiable,…7 Simple Ways to Grow an Organic Following Online
November 30, 2017One of the biggest questions anyone running a social account for their business asks is, “how do I get more…How to Use Emotion in Your Marketing Campaigns
July 20, 2017Do you ever question why people are willing to pay hundreds of dollars for shoes that only cost thirty dollars…Introducing ConceptDrop Pro
March 29, 2017ConceptDrop has officially introduced ConceptDrop Pro, designed for teams. Finding creative talent is often an expensive and time-consuming process. ConceptDrop Pro makes it easy…