Video content marketing is essential for B2C and B2B businesses and has an excellent purpose.

After reading our article, you’ll understand how to create a strategy for video content and see examples of successful video content ideas.

Steps On How To Create A Strategy For Video Marketing

1. Define Your Objective

Defining your objective first is essential, just like any marketing strategy. Your objective may be to:

• Fostering Awareness: You could start a weekly YouTube channel or any video platform you prefer.
• Boosting Conversions: You can create videos embedded in your sales, product, or blog pages.
• Enhancing Customer Retention: You could make a series of explainer videos demonstrating how to use your product.

2. Choose A Format

Choose one format and stick to it once you’ve defined your objective. Even if you’re unsure which format is better, use it for a while before incorporating a video in the alternative format you were considering. Later, we’ll look at some examples of formats.

3. Execute

Finally, put your strategy into action. Start recording; even if you only have an iPhone, you may upgrade that in the future. As your plan gains traction, you can hire freelancers to record and edit your video professionally.

We’ve finished discussing some video content strategies. So let’s go now to the next topic.

Here are six examples of different types of video content ideas that you might think about:

1. Vlog: DailyVee

Gary Vaynerchuck is well-known for his approaches to video marketing. He now uses a more sophisticated method where a videographer follows him around and hands the team the raw footage, after which they edit it for release. He mixes live streams, Q&A videos, event recordings, social media clips, and other content on his channel.

2. How-To: Shopify

With almost 250,000 subscribers, Shopify is an excellent example of video content marketing done right. They primarily target solopreneurs with their platform for small-to-medium e-commerce businesses. The unique element that makes their videos popular is that each one features suggestions from actual customers.

3. Presentation: TED

Nearly 20 million people subscribe to TED, which has a sizable audience even though most of their videos are simply recordings of live events. Their speakers are impressive, and their perspectives on various topics—from science to the arts, from the prison system to self-expression—are engaging. 

4. Explainer: Coinbase

The majority of Coinbase’s videos are crypto explainer videos and how-tos about using their product, which is to be expected given that the company is a B2C player in the cryptocurrency industry. They use an animated explainer video rather than interviewing a team member or a customer.

5. Animated: Various

For small businesses on a tight budget, animated videos are a great way to experiment with video content. Animation videos are an excellent way to simplify complex topics into a format anyone can understand for those who sell complex products.

6. Tutorials: Headspace

Headspace, a meditation app, can help you focus and relax. Meditation, like Coinbase, is a growing industry, so there are several video topics. Many of their videos are meditation tips and answers to frequently asked questions.

Get ready because [Part 2] will reveal more types of video content.