Pitching makes a good impression. That involves presenting your customer’s story, problems, and how your business resolves them. 

That story is just part of the equation—visual storytelling in any presentation is essential to communication.

This article will guide you on creating a pitch deck and what to include.

What Is A Pitch Deck?

The pitch deck is a presentation to attract investors, partners, or customers. Pitch decks explain who you are, what problems you’re solving, and who you’re solving them for. Include your budget, revenue predictions, and profit margins in a pitch deck to attract investors.

A pitch deck also features your product or service and previous work with similar clients if you’re marketing your services or trying to gain another company’s business. Best pitch decks are self-explanatory.

What To Include When Creating A Pitch Deck

The design makes great pitch decks. Visual storytelling can build or break a pitch. Strong designers can use blank slides in PowerPoint, Google Slides, or Apple Keynote to construct a short, engaging pitch deck.

Below are the following that you need to include to have a good and effective pitch deck:

1. What You Are And What You Do

Your business’s “why” is just as crucial as its actions. Include essential information about your team, yourself, and objectives. Start your pitch deck with a brief description of your product, business, or solution and why you care about the problem.

2. Whose Problem Are You Solving?

A Pitch deck focuses on customers, whether they’re investors or customers. Can your pitch audience relate? Is that their problem? Your pitch deck must demonstrate that the problem exists and the customers will pay to solve it.

3. Benefits To Work With or Invest In You

Remember “What’s In It For Me?” or WIIFM while creating a pitch deck. Potential customers and investors are “me” in business. Your business must be a magnificent opportunity that demands action. Take note that your slides should highlight the benefits to the audience.

4. Success Stories And Proofs

Success stories and proofs are great marketing tools. Investors can see your business’s potential by hearing clients say your product works, and they’ll keep buying it. Case studies and testimonials demonstrate how you may help. Show potential investors who have invested in your business.

5. Future State Of Your Industry And Business

Your product may be great, but what will the industry and consumer base be like in one, five, or ten years? Data-backed pitch decks show your audience your market’s future. You can demonstrate to investors that you have a long-term business plan.

6. Audience Involvement

How could your pitch deck audience grow your business? Demonstrate to investors how their investment will develop, scale, and thrive in your pitch deck. Show prospects your value. This is your chance to benefit your audience directly.

7. From Pitch To Partnership

How will you and your audience continue your relationship? Finish your pitch with the following:

• Saying thank you to your audience.
• Follow up on any material that has been promised.
• Request feedback.

After the pitch, assess what worked and what might be improved. Follow up with new contacts from the presentation.

The next part will show you the do’s and don’ts of a pitch deck.