In the previous part, we’ve already shown you the essential details to include when creating a pitch deck.
Even if you’ve created pitch decks before, you’ll learn how to make them look more professional. You’ll learn useful tactics for improving your deck to attract clients, investors, or other supporters of your services and products.
In this part, we will go over some of the things you do or don’t do while creating a pitch deck and how you can present it in a way that will connect with a greater range of audiences.
The Do’s And Don’ts Of Pitch Deck
Do’s
#1: Keep It Simple And Clean
In show business, the objective is to keep the audience wanting more and more. In business, you want to provide enough information to attract and engage your audience without overwhelming them. Say more with less to accomplish more, whether securing investment or making a sale. Focus on key points and add pictures.
#2: Hire Experts to Create Your Deck
If you are not an expert at making presentations, it is in your best interest to delegate the design and creation of the deck to skilled experts. This might be a team of designers within your business or a dedicated design partner working with you. You should develop the real material and information, but “making it pop” should be left to the experts.
#3: Start Practicing Your Presentation
Even if you may be an expert on your business, it is crucial to practice your presentation before an important meeting if you want to master the pace and flow of your presentation. By practicing, you may also identify any gaps or holes in your story and get ready for any inquiries that may come up. Create a list of inquiries you want to avoid and prepare responses for each. Doing this makes pitching less stressful.
Don’ts
#1: Include Unnecessary Slides
Save everything clear, has already been said, or doesn’t corroborate your main points for another discussion. Stop getting mired in the details and concentrate on your business’s most important qualities. Assess if you need to know this to consider another person’s business.
#2: Use The Default Templates
Templates are already included in tools like PowerPoint and Google Docs. Although they work well for presentations in schools, your pitch deck should only convey the business brand and vision to potential investors or clients. The most significant way to infuse brand identity and voice into your pitch deck is with a dedicated design team.
#3: Linger Between Slides
The energy of a presentation is just as important as the content itself. Keep moving between slides; pausing can make audience members uncomfortable and disrupt the presentation’s flow. Keep the plot going even when something goes wrong.
Final Note
Creating the ideal pitch deck can take as much time as it does to succeed. If your business is aspirational, expansion should be your main priority. As you build your business, you should delegate the creation of your pitch deck to expert professionals.
