While there are digital tools to market your business, traditional marketing materials still prove to be beneficial in letting the word out. Therefore, it makes sense to use them in your business.
Previously, we talked about Ways To Creating Stunning Brochures And Flyers For Your Business, and now, we’re gonna have more tips for you!
Simplicity Is Still The Key
To attract more eyes, one of the common tips is to make your brochures look and feel different. While we agree with this, we also believe that simplicity is still the key. You can experiment with typography and utilize metaphorical statements; however, refrain from using jargon and clichés.
Think About The Raw Data.
Conceptualization is a powerful tool when you want to create custom brochures along with pen and paper. Using the raw designs you have in your memory, visualize the features you want to see in your material. Talk to others and ask for their opinion or ideas to help you build various concepts.
Ignore Irrelevant Design Elements
Again, simplicity is the key, especially when it comes to design. Avoid the common mistake of going overboard in using too many elements just to make the brochure look more appealing. For example, some designers use identical, “busy” typefaces on various projects.
Pro Tip: Don’t forget to conceptualize to fully understand what design element is relevant to your goal. This also helps in knowing what font type should be used and ignored.
Design Must Reflect The Purpose
Before anything else, consider making a design that’s relevant to 1.) the client’s brand and 2.) the client’s purpose. No matter how visually appealing the brochure is, if it’s inconsistent or irrelevant to the company’s brand, end users might still not get what it’s about. Therefore, make sure that the design is aligned with the brand’s purpose so users can easily interpret what the material is about.
Choose Image Wisely
Other than the font and element, another factor to consider when creating brochures for business is the images. It catches the attention and helps in delivering the value. Ideally, paid product or company photoshoot is great; however, stock photos are a great alternative for creating powerful marketing materials.
ConceptDrop For Creative Needs
Looking for agencies who can help you create marketing materials when you don’t have the skills or time anymore might sound easier than done, especially now that there are too many options online.
If you want a leading brand that’s trusted by over a hundred brands for delivering 5-star creatives, we are here to help!
ConceptDrop is open 24/7 so we can cater to your design or copywriting needs. Just send us a message to request a demo or to learn more about what we offer.
